Stop Being The Best Kept Secret

As kingdom business owners, we should not be the best kept secret. There is a God-solution on the inside of each of us. The solution does not need to be a secret. The God in us should not be a secret.

Matthew 5:14-16 (MSG) - “Here’s another way to put it: You’re here to be light, bringing out the God-colors in the world. God is not a secret to be kept. We’re going public with this, as public as a city on a hill. If I make you light-bearers, you don’t think I’m going to hide you under a bucket, do you? I’m putting you on a light stand. Now that I’ve put you there on a hilltop, on a light stand—shine! Keep open house; be generous with your lives. By opening up to others, you’ll prompt people to open up with God, this generous Father in heaven."

In order for you to not be the best kept secret, you need a plan for visibility. You need a plan for people to know who you are, who you serve, and how you serve them. You need a plan that will build trust between you and your potential customers. Visibility should be a part of your strategic plan.
 

So, how do you plan for visibility? You want to pay attention to these 4 things:

• Mindset
• Message
• Media
• Money

1) Mindset - You have to know and believe that you are necessary.  It doesn't matter if someone else is doing something similar to you. They are not you. They will not do it like you. The way you do it will attract the people that have been assigned to you. 

Jeremiah 1:5 (CEV) - "Jeremiah, I am your Creator, and before you were born, I chose you to speak for me to the nations."

The truth is that before you were born, God created you for greatness. You are needed for such a time as this. 

2) Message - What you say matters. As you are creating your content, pray about what the people who have been assigned to you need. You have a message of good news. Don't hold back. It's time to commit to showing up.

Mark 16:15 (NLT) - "And then he told them, “Go into all the world and preach the Good News to everyone."

The solution you provide is good news! The transformation your clients will experience is good news!

 3) Media - In what ways are you going to show up in media? Are you going to show up on social media, in a book, on a podcast, presenting in an online course? Maybe it is a combination of these things plus more. Think about your strengths AND what your ideal clients prefer.

Isaiah 52:7 (ESV) - "How beautiful upon the mountains are the feet of him who brings good news, who publishes peace, who brings good news of happiness, who publishes salvation, who says to Zion, “Your God reigns.”

It's time to get our media published! There are MANY options! Here are a few:

• Podcast
• Online Course
• Other digital downloads/projects
• Radio/TV
• Speaking engagements
• Write book

4) Money - Expect to be paid. I am going to say that again... expect to be paid. As you are creating media, remember to create a path for people to invest. You are valuable. Your content is valuable. What you offer is valuable.

Deuteronomy 8:18 (ESV) - "You shall remember the Lord your God, for it is he who gives you power to get wealth, that he may confirm his covenant that he swore to your fathers, as it is this day."

Wealth is our portion. We have a covenant!!

Here are my final words about this: When you effectively use media, you won't be the best kept secret!

I am on a mission to help you with this. Get registered for my masterclass: Elevate Your Brand Experience through Media

I will be unpacking:

• 5 things that should happen as a result of you creating media
• The 3-part process that all your media goes through and how through each part of the process, you can elevate your brand experience
• How to answer this QUESTION: What is your next step in creating an elevated brand experience through your media?

I definitely hope to see you there!

CLICK HERE to get registered!

It's GO Time!

Be Blessed!