The Importance of Creating a Digital Footprint

digital media Feb 07, 2023

There are many reasons why entrepreneurs should create a digital footprint. A digital footprint allows you to experience increased visibility, improved credibility, networking opportunities, and more.

Let's talk about increased visibility. Having an online presence can help an entrepreneur reach a larger audience and increase their visibility. By creating a digital footprint, entrepreneurs can also showcase their products, services, and expertise to a wider audience. 

It's time for Kingdom entrepreneurs to stop being the best kept secret. There is a solution on the inside of you that people need. The solution is already there. The problem is that they have no clue that it exists. Increasing your visibility is directly connected to you reaching the people God has assigned to you. 

Now, let's talk about credibility. It is often said that people buy from people and brands they know, like, and trust. This know, like, and trust factor increases when someone has an opportunity to interact with you. Your media and digital footprint is one way your audience can interact with you. The bottom line is this: an active and well-maintained digital footprint can help establish an entrepreneur as an expert in their field and build credibility with potential customers and partners.

Did I say well-maintained? Yes I did! As my mentor says, The Kingdom is not raggedy. We want to create a digital footprint that is up to date and done with excellence. If you need help with this, send me a message. My 1281 Elevate Media Mentorship may be just what you need.

Another benefit of having a digital footprint is the opportunity to network. Your social media platforms and other online communities offer a valuable opportunity for you to connect with other business owners, industry experts, and potential customers. Networking can also lead to access to new markets. Your online presence can help you reach new markets and expand your customer base. This is particularly important if you are looking to reach customers beyond your local area.

If you are still unsure about being more intentional in creating your digital footprint, remember that creating a digital footprint can be a cost-effective way for you to market your products and services. Social media, email marketing, and other online marketing techniques can be much more affordable than traditional marketing methods.

As you are creating your digital footprint, I don't want you to be overwhelmed. Here are some tips to help you create a digital footprint without feeling overwhelmed:

  1. Start small: Don't try to do everything at once. Choose one or two social media platforms to start with, and focus on creating a strong presence on those before expanding to others.

  2. Create a consistent message: Make sure your online presence is consistent and reflective of your personal brand. 

  3. Be authentic: People respond well to authenticity, so be yourself online. Don't try to be someone you're not or hide behind a mask.

  4. Take breaks: It's important to take breaks from social media and the internet. Set aside time each day to disconnect and recharge.

Creating a digital footprint is a crucial step for entrepreneurs who want to reach new audiences, establish credibility, and stay competitive in today's digital marketplace. It can be an exciting and empowering process, but it's important to be mindful of the impact it can have on your personal and professional life. By taking small steps and being authentic, you can create a positive digital footprint without feeling overwhelmed.

If you are looking for support as you create your digital footprint, join 1281 Elevate. 

"1281 Elevate" is THE premier media mentorship for Kingdom business owners who want to elevate their brand experience through social media, live video and/or podcasting. For more info, head over to